Shop the world’s best wellbeing products, speak to a qualified expert, and learn how to optimise your health.

Mobile phone screen showing an online health and wellness shopping app called 'Zupe' with categories such as For you, Fitness, Gadgets, Gut Health; featuring a top banner for David Protein bars, trending products like Blueprint protein powder and Pure supplements, and a bottom navigation with icons for Home, Marketplace, Experts, Me, and Cart.

01.
Shop

Mobile app interface displaying health and fitness videos, questions, and answers from verified experts, with navigation icons at the bottom.

one-on-one with experts without breaking the bank.

Mobile app interface for health and nutrition experts platform displaying profiles of doctors, coaches, and dieticians with ratings, certifications, and pricing information.

the world’s best wellbeing products from global brands.

02.
Consult

03.
Learn

from verified health and wellness experts.

A smartphone screen showing a question form with the title 'Ask a question'. The user has entered 'Who is the best therapist in Hong Kong?' and 'I need your recommendations' in the text fields. There are categories like Fitness, Nutrition, Home & Family, Skin & Hair, Women's Health, Gadgets, Gut Health, Longevity, Mental Health, Supplements, Mindfulness & Sleep, Places & Events, Sexual Health. The virtual keyboard at the bottom shows common words and a globe icon for language options.

04.
Ask

experts your questions and get trusted answers.

A woman is holding two jars of skincare products during a video call, with a curtain in the background. The screen displays a message from Zupe AI giving guidelines on essential oils during pregnancy.

05.
Discover

objective insights and additional knowledge with Zupe AI.

The world’s best

wellbeing brands

Your guide to living well

Built to bring clarity, credibility, and community to an industry that’s too often cluttered with noise. Zupe combines expert-led content, accessible consultations, and a marketplace of world-class wellbeing products all into one place. No hype, no health-washing. Just what’s verified. Just what works.

An empty dark glass bottle on a beige background with soft lighting.

Features


Marketplace

Close-up of a fingerprint on a fingertip with overlay text about making expert consultations more accessible through live calls, scheduled consultations, and fractional pricing.


Consultations

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Community

Zupe began with a personal search for answers. When our co-founder’s wife faced a serious illness, navigating the wellness space felt overwhelming and unclear. What he discovered—through science, alternative therapies, and integrative health—was powerful. But it shouldn’t have been so hard to find.

Zupe was born to fix that. To build a wellness platform that’s trusted, transparent, and truly useful.

Our story

DR. JONATHAN SEAH

PATRICK DELOY

CANDICE CHAN

BRENT FERGUSON

We’re listening

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