Get trusted health advice, connect with a thriving community, and shop the world's best wellbeing products

We’ve all been there: frustrated with online influencers claiming to be health experts or having spent way too much money on overhyped products with no results. With Zupe, you’re in for an experience that you can count on. Real experts, realistic reviews, really good products—and we’re just getting started.

Qualified experts you can trust

Zupe verifies every expert, making sure they are who they say they are and are qualified to give advice. You’ll see real, credible content on topics from people who are actually experts in that area. No more pretend online experts. Sounds refreshing, right?

Speak to an expert, without breaking the bank

Chat with an expert for personalised, confidential advice and pay by the minute. Send a direct message, make a call, or book in ahead of time. Whether it’s a quick question you need answered or an hour of therapy.

The world’s best wellbeing brands

We know, every brand promises results, but do they deliver? We’ve teamed up with the brands you already love (and a few new faves) that are known to be really good.

Real reviews, from real experts

Ready to find the products you need? With Zupe, experts share honest (and, sometimes, not so nice) opinions on products on the Zupe Marketplace. Cut through the marketing and healthwashing to learn more about a product’s claims and ingredients-and if it is the right product for you.

A quantum leap in intelligence

Need help? Zupe AI provides objective insights and additional knowledge on textual, visual, and audio content such as posts from experts. Coming later, Zupe AI will be able to take action across the app, like asking you questions about your health goals and then making the right product recommendations.

No more BS

We get it, you’ve got a lot of apps. But Zupe is the one that you can actually rely on for honest, credible and real content. Get advice, connect with others, share your thoughts and shop products. It’s like everything you need to live your best life—all in one place.

Got questions?

  • Zupe is your go-to wellness app for discovering, learning and shopping. Watch videos from real experts, speak to experts directly for more personalised and confidential advice, find users with similar health interests and goals as you, and shop hundreds of wellbeing products on the Zupe Marketplace.

  • We require people to be at least 16 years old to sign up for Zupe. In some countries, our minimum age is higher.

  • Right now, the Zupe app is available to limited audiences in Hong Kong. If we’re not in your area yet, hang tight! We’re expanding, so we’ll be there soon.

  • By signing up for early access, you will be one of the first users to receive access to the app (before it goes public), exclusive invites to Zupe events, and the opportunity to help shape the Zupe app.

  • Zupe first interviews and checks their qualifications and background for compliance with expert standards. Prospective experts are then screened by a third-party background check provider who confirms their identity and credentials. Only experts who have met Zupe’s stringent standards and successfully passed a background check gain access to various dedicated features, including the ability to offer consultations and a “Verified Expert” badge.

  • If you’re interested in joining Zupe as an expert, please email experts@zupe.life and we’ll send you more information on how to get started.

  • That’s the easiest part. Click this link and head straight to the app store. It's currently only available for iOS

  • We’re working on it–and it should be ready in the coming months.

  • Users who register for early access will be able to explore the app in the coming weeks, before anyone else. The app will then become publicly available to everyone else later. 

  • Yup. It’s free to sign up for an account on the Zupe app and access most features. Some features, such as speaking to an expert directly, involve fees and these are displayed on the app.