WE ARE ZUPE

We’re reinventing what it truly means to live well. Zupe was born out of a desire to trade the beige for the bold and the gravitas for the gusto. We’re here to make wellness information accessible and show that achieving Superhealth isn’t just about discipline–it’s about community.

SUPERHEALTH FOR EVERYONE

A NOTE FROM OUR CEO

Zupe was started from personal adversity—a challenging time when my wife was diagnosed with a malignant disease. In our search for effective treatments, we explored integrating nutraceuticals with her chemotherapy. These natural, therapeutic products were not just beneficial—they were transformational, playing a pivotal role in her recovery and helping us welcome our first child.

This eye-opening experience showed just how difficult it can be to find reliable and effective health solutions outside conventional paths. Inspired by this, I founded Zupe, a platform designed to make health and wellness more accessible—and even fun—for everyone.

But, Zupe isn’t just about finding solutions in times of crisis; it's about empowering you with the knowledge and resources you need to live healthier and happier lives every day.

Thank you for joining us on this exciting journey. Here's to getting Superhealthy!

Curious, compassionate, supportive, inclusive, researched, collaborative, genuine and considered. We’ve built our foundations on a desire to cultivate conversation. We don’t claim to have all the answers, but we’re committed to connecting you with those who do.

ZUPE-ISMS

ZUPE-ISNT’S

Unrealistic, ‘woo woo’, one-size-fits all, inaccessible, discriminatory, one-dimensional, vaccous or fickle. We’re breaking barriers, not building them. We’re challenging the status quo and trading out superficial solutions for lasting improvements.